Supervisor, Business Insights (Marketing Intelligence)

Company Description:

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. As the global leader in the food service industry, our legacy of innovation and hard work continues to drive us.

From drive thru updates to delivery to mobile order and pay, we are innovating quickly and growing. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone. We are interested in people who enhance our company culture: Does this role interest you? We encourage you to apply even if you don’t meet every single requirement!

Job Description:

We are seeking a Supervisor, Business Insights to execute analytical activities in support of our overall marketing strategy and key initiatives. In this role, you will provide analytical support to global marketing and digital team leadership to evaluate new digital initiatives and drive continuous improvement from existing digital initiatives. As a member of the Business Insights team, you will serve as an analytics authority, leveraging McDonald's scale and advantaged access to data to continuously innovate the digital experience. This position reports to the Senior Manager, Business Insights - Marketing Intelligence.

Responsibilities:

• Analyze qualitative and quantitative metrics to detect and communicate impactful insights across digital products (e.g. mobile app, in-store kiosk) and digital/MarTech capabilities (e.g. loyalty, CRM, digital merchandizing)
• Serve as a data and analytics thought partner to digital product teams, assess digital product performance, identify areas for optimization and provide ongoing analytical support as needed
• Build a robust suite of product performance management reports, curated self-service data exploration environments and executive-level KPI scorecards
• Collaborate with Data Architecture and Technology teams to specify requirements for new digital data capture and representation in data systems
• Actively monitor market trends and competitive dynamics
• Support the development of robust business cases in partnership with the Finance team and individual initiative teams
• Assist digital leadership in setting performance targets for global stakeholders, markets, and product teams

Qualifications:

• Bachelor’s degree in a related field (quantitative field preferred)
• Previous experience in digital analytics
• Deep analytical expertise for both quantitative and qualitative data
• Proficient in using Adobe Analytics or Google Analytics to analyze how customers interact with owned digital assets
• Experience working with large data sets and using advanced tools for digital data analysis (e.g., SQL, Alteryx, and Tableau)
• An understanding of consumer-facing businesses, with an emphasis on businesses with a digital component
• An understanding of digital marketing measurement approaches (e.g. customer lifetime value, A/B testing and digital customer engagement topics)
• Strong communication and presentation skills, with the ability to present findings from analysis to leadership
• An eye for business and customer experience with a deep understanding of what drives value creation and customer engagement

Additional Information:

McDonald’s is committed to providing qualified individuals with reasonable accommodations to perform the essential functions of their jobs. Additionally, if you (or another applicant of whom you are aware) require assistance accessing or reading this job posting or otherwise seek assistance in the application process, please contact recruiting.supportteam@us.mcd.com

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.