Strategy & Insights Manager, Asia Business Unit

Company Description:

The Regional Strategy & Insights Manager serves as a strategic thought partner to the ABU and collaborates with markets to harness customer and business insights to drive business growth. This position supports the ABU S&I Lead in running the 3 Year Planning Cycle (31Q) and periodic business reviews.

Job Description:

The Regional S&I Manager will also be jointly responsible with the S&I Lead in lifting Insights capability to drive a customer and data centric culture across the BU.

Principal Accountabilities

Strategy

The Strategy & Insights Manager will play a major supporting role in:

Annual 3 Year Planning Cycle

• Supports the S&I Lead in driving the Planning Cycle: Strategy Summit / Phase 1, and Phase 2 including leading the preparation and arrangements of Planning events.
• Partner with IDL in updating the 31Q templates to enable markets to develop ambitious plans grounded on deep customer and brand understanding.

ABU 3 Year Plan

• Supports the S&I Lead and ABU Team in developing the ABU 3 Year Plan, ensuring focus in the most impactful drivers of the business.
• Strategic adviser to markets to aid development of their 3 Year Plans, particularly in (1) 4Cs (Context, Company, Competition, Customer); (2) Growth projections (vs. IEO/QSR); (3) Comp Build drivers
• Partner with ABU Team in identifying areas that can sharpen market plans to yield stronger growth

Quarterly business reviews

• Partner with the S&I Lead and ABU Team in developing the ABU QBR
• Support the S&I Lead in running the Quarterly Business Reviews with markets 
  • Identifies key areas for discussion, in consultation with ABU Function Leads
  • Guide markets to enable focused, action-oriented discussions
  • Captures and monitors progress of actions identified in the business review

Insights

• Build a customer and data centric ABU
  • Lifting Customer Insights capability across the BU
    • Elevate customer understanding in the BU and markets, giving them a seat at the table.
    • Deploy foundational researches in the markets to yield deep understanding of customer behaviour leading to discovery of insights that serve as springboard for ideation.
  • Lifting Business Insights capability across the BU
    • Coach market S&I teams in business insights capability: 
    • Sales, Guest Count, and Average Check Analysis
    • Sales and GC build projection and tracking
    • Product Mix, Transaction Level Data, Store Analysis
    • Pricing Strategy
  • Demonstrate ways of working with multi-function team on business performance reviews

Qualifications:

• Minimum: a degree in Economics, Business Administration, Statistics, and/or equivalent
• At least 3-5 years of experience in Strategy & Insights discipline
• Strong data analytics with proven track record in discovering consumer/customer and business insights that drive growth
• Inspiring storyteller, able to connect the dots across multiple sources of information and curate it to provoke action
• Experience in managing S&I for a regional, multi-country brand is an advantage

Behaviours and Values

• Live the McDonald’s Values:
  • o Serve: people/guest-first orientation
  • o Inclusion: listens, and open to learnings
  • o Integrity: doing what’s right
  • o Community: make others feel welcome and respected
  • o Family: collaborative and team player
• Collaborates well with multi-function team and markets
• Responsible, can work independently, and meet deadlines. Able to operate in a fast paced environment guided by high level directions.
• Detail oriented
• Strong oral and written communication skills are necessary

Additional Information:

At McDonald’s we are People from all Walks of Life... 

People are at the heart of everything we do, and they make the McDonald’s experience. We embrace diversity and are committed to creating an inclusive culture that means people can be their best authentic self in our restaurants and offices, which helps us to better serve our customers. We have a strong heritage of diversity and representation within our communities, which we are proud of. The diversity of our people, customers, Franchisees and suppliers gives us strength.

We do not tolerate inequality, injustice or discrimination of any kind.  These are hugely important issues and a brand with our reach and relevance means we have a very meaningful role to play.

We also recognise our responsibility as a large employer to continue being active in our communities, helping to develop skills and drive aspirations that will help people to be more aware of the world of work and more successful within it, whether with McDonald’s or elsewhere.