Sr Manager, Brand Communications - Reputation

Company Description:

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

Job Description:

We’re looking for a Senior Manager, Brand Communications (Reputation) to help create and manage the reputation of one of the most recognized brands in the world.

You will bring excellent communications/PR skills to help develop, manage, and execute Communications strategies across paid, earned, and owned channels, reaching defined audiences (e.g., opinion influencers, community influencers, consumers) with creative excellence in mind.

Responsibilities

• In partnership with the Director, Brand Communications, lead the vision, strategy and execution of McDonald’s Employer Reputation platform (currently known as "1 in 8").
• Develop and execute multiple brand actions and communications campaigns within the employer reputation platform that achieve North America Impact priorities.
• Lead cross-functional team of managers/supervisors across marketing, people, operations, strategy, impact, and Ronald McDonald House Charities to achieve collective reputation goals.
• Lead major external campaign elements and activations that are credible, culture-driving, buzz-worthy and uniquely McDonald’s.
• Manage agency partners, driving collaboration, prioritization and insights-driven, bold creative ideas.
• Represent Brand Communications and the employer reputation strategy through presentations at key convenings and support of the Brand Reputation Operator committee.
• Develop one direct report, coaching them through campaign execution and helping them advance their professional development goals.
• Partner closely with agencies and Insights team to manage and measure audiences as well as awareness, persuasion and trust metrics to ensure strategies are moving the needle.
• Responsible for budget management and resource allocation across Employer Reputation paid campaigns and earned actions.
• Complete all routine administrative functions (e.g., expense reports, budgets, etc.) in an accurate and timely fashion.
• Some travel may be required, domestic and international.

Benefits eligible: Yes
Bonus eligible: Yes
Long term incentive eligible: Yes
The expected salary range for this role is $129,800 - $165,490 per year 
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

Qualifications:

• 8+ years experience in a brand/consumer communications role, either in-house or at an agency.
• Relevant communications expertise that includes external (stakeholder, influencer, consumer, earned media, paid media) and multicultural experience.
• Strong understanding of diverse cultural audiences and leveraging key cultural insights to drive communications strategies.
• Strong ability to lead working teams and agency partners.
• Agile and resilient to drive outcomes and operate in the grey.
• Natural storyteller with excellent written and oral communications skills, including an ability to convey complex issues in a clear and concise manner to a variety of audiences.
• Self-starter with strong sense of initiative, focused on results; ability to manage multiple, simultaneous projects and, at times, within ambiguous and undefined circumstances.
• Strong advisory skills with the ability to offer credible advice to senior leaders.
• Ability to thrive in fast-paced environments, while being flexible, collaborative and deadline-driven.

Additional Information:

Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment. 

Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.

Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.

 

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis.

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.