Job Description

Company Description:

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. As the global leader in the food service industry, our legacy of innovation and hard work continues to drive us.

From drive thru updates to delivery to mobile order and pay, we are innovating quickly and growing. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet.

Job Description:

We are moving fast and are adding to our best-in-class team. Joining McDonald's means thinking big every day and preparing for a career that can have impact around the world. We are customer obsessed, committed to being leaders, and believe we are better when we work together.

McDonald’s has long been an industry leader, innovating to deliver improvements in the experience for our customers and restaurant teams. In recent years, digital platforms have become an increasingly critical part of delivering phenomenal customer and crew experience. We have invested to build assets and capabilities that will take advantage of this growing consumer interest in digital, including upgrades to the mobile app, as well as installation of self-order kiosks, and digital menu boards.

This role will lead the creation of data driven optimization strategies and capabilities for our Global Digital Menu Board software. This person will create scalable, breakthrough test and learn functionality that will drive the McDonald's business in a way we've never done before. So who would be successful? We think it's the kind of person who times their Costco runs and tries to set a new PR. Or someone who watches their MPG and thinks about the variables that influenced that number. Or who knows a good algebra joke. Good news, you've found your people!

As a Senior Product Manager, you will be responsible for leading the product strategy, roadmap, and execution for the digital menu boards directly impacting our customer experiences.  You will work closely with cross-functional teams, including engineering, design, marketing, and operations, to drive product innovation and achieve business goals. You will be the champion of the customer and crew, translating their needs and feedback into product requirements and driving customer-centric product development. The ideal candidate is a customer-obsessed, product innovator who can lead and inspire cross-functional teams to deliver exceptional products that customers love and that win for the business.

Key Responsibilities:

  • Develop and implement the product strategy and roadmap for Digital Menu Board experiences, aligning with overall business goals and market trends. Define the product vision and direction, and communicate it optimally to cross-functional teams, executives, and partners.
  • Collaborate with stakeholders to execute experiences that align with the global personalization strategy.
  • Drive end-to-end product development, including conducting market research, defining customer requirements, crafting product specifications, and working with engineering and design teams to develop and launch new products and features.
  • Deeply understand customer and restaurant crew needs, difficulties, and behaviors through research, user feedback, and market analysis. Use insights to advise product decisions and prioritize product backlog items.
  • Stay up-to-date with industry trends and technologies to advise product strategy and ensure the product portfolio remains competitive. 
  • Facilitate release planning, weekly demos with stakeholders and other Agile practices on an operational basis.
  • Collaborate with cross-functional teams and global markets including engineering, design, marketing, operations, and customer support, to ensure smooth execution of product initiatives. Develop a collaborative environment and build strong relationships with team members to align product goals and achieve business objectives.


  • Passionate, customer-obsessed leader looking for new solutions for the business, who truly enjoys designing and delivering great experiences to build brand affinity.
  • Capable of finding product solutions that customers love, in a business that has complex operational and service delivery considerations
  • Knowledge and familiarity with UX design, customer experience and customer experience platform technology systems/specifications interdependencies
  • Confident working in a fast-moving environment, with a willingness to make quick decisions based on continuous prioritization and evolving customer needs
  • Proven track record of successfully launching and handling products throughout their lifecycle
  • Excellent communication and presentation skills, with the ability to optimally communicate sophisticated concepts to both technical and non-technical audiences.


  • Bachelor’s or master’s degree or equivalent work experience
  • Minimum of 4 years of experience in product management.
  • Strong leadership skills, with the ability to influence and collaborate with cross-functional teams
  • Proven experience in an agile product management role
  • Proven experience leading cross-functional teams and projects
  • Experience at a consumer/retail company preferred
Additional Information:

At McDonalds we are People from all Walks of Life...

People are at the heart of everything we do, and they make the McDonalds experience. We embrace diversity and are committed to creating an inclusive culture that means people can be their best authentic self in our restaurants and offices, which helps us to better serve our customers. We have a strong heritage of diversity and representation within our communities, which we are proud of. The diversity of our people, customers, Franchisees, and suppliers gives us strength.

We do not tolerate inequality, injustice, or discrimination of any kind. These are hugely important issues and a brand with our reach and relevance means we have a very meaningful role to play.

We also recognise our responsibility as a large employer to continue being active in our communities, helping to develop skills and drive aspirations that will help people to be more aware of the world of work and more successful within it, whether with McDonalds or elsewhere.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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