Senior Marketing Manager, Brand & Social

Company Description:

At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.

Job Description:

Position title: Senior Marketing Manager, Brand & Social
Department: National Marketing
Position band: Management/Advisory (G5)
Reports to:  Marketing Director, ROD & Brand Strategy and Content
Type of position: Full-time, Permanent

The Opportunity

The Senior Marketing Manager role is part of the Brand Strategy & Content team. The portfolio includes a balance of Brand, Partnerships & leading our Social.

We’re looking for someone who is a fan, thinks like a fan, and acts like a fan of the brand. Someone who gets the modern customer, not only what they expect from brands but, more importantly, what they do not want from them. The perfect candidate isn’t just familiar with these nuances but is also ready to translate that knowledge into fresh thinking that elevates our creative strategy and pushes the brand towards groundbreaking, culturally inspired ideas.

The individual in this role will be accountable for: 

• Building forever fans through impactful brand building initiatives: Brand Relevancy, Partnerships, Employer Reputation & Trust
• Leading our Social vision for always-on and social-first programs
• Inspiring agency partners to build marketing campaigns that deliver on creative effectiveness, drive the brand, connect with consumers & deliver business results
• Providing strong and meaningful program briefs to facilitate exceptional creative, effective media plans, and integrated digital activations utilizing the One McDonald’s Way of Marketing process
• Ensuring the brand vision, strategy and voice are reflected to drive the business and elevate the brand in culture
• Align key stakeholders across the system on campaign ideas, execution and performance/learnings
• Review and approve multiple assets throughout the campaign development such as scripts, casting, POP and creative assets
• Providing development, direction and support for your team to execute plans - working collaboratively across functions to bring initiatives to market (product development with Menu, consumer research, business analysis, forecasting, price recommendations, campaign development, digital integration, internal comms, and restaurant execution)
• Responsible for understanding and being up to date with program sales results and trends
• Build strong relationships and foster teamwork among agencies, marketing team, and cross-functional teams to achieve maximum performance
• Focus on building high performing teams - assist with team building & career development of your team 
• Empower your team by providing guidance, clear communication & coaching 

Qualifications:

• 8-10+ years marketing experience in consumer retail, packaged goods or service marketing
• Highly effective leader and creative marketer with proven experience to think outside the box, and deliver exceptional creative work
• Experience in campaign development (execution & production) - driving creative excellence
• Excellent communications and storytelling skills
• Consumer-centric approach
• Ability to identify the need for change and lead teams through it
• Proven project management skills and ability to frame projects, create solutions, and drive cross-functional efforts to successful completion
• Experience with category management
• Experience mobilizing a cross-functional team with a collective goal and ambition
• Understand how to gain insight by asking the right questions - curiosity is key
• Team player with proven ability to build relationships and foster collaboration across functional areas

Additional Information:

McDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.