Job Description

Company Description:

At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.

Job Description:

Position title: Senior Manager, Digital Analytics
Department: Business Insights
Position band: Management / Advisory (Global Grade 4)
Reports to: Business Insights Director
Type of position: Full-time, permanent

The Opportunity
We currently have an opportunity for a Senior Manager, Digital Analytics for our Business Insights department. This role is a key strategic partner in accelerating McDonald’s Canada along the Digital journey. Your work will enable the business to deepen the engagement with the guest, driving wide ranging learnings and business impact. Leveraging a balance of technical and consultative skills, you will collaborate cross-functionally to:

  • Quantify and demonstrate business potential of Digital platform and associated components
  • Advise on most effective ways to generate business upside through Digital and roadmap required
  • Guide business analysis and reporting as needed to diagnose dynamics and drive broader insights
  • Lead the development and adoption of new datasets and relevant tools / reporting to maximize consumer acumen
  • Oversee business target setting and regular evaluation / calibration
  • Collaborate on strategic portfolio planning to identify and sequence the action plan

Who You Are
You are an objective and fact-based leader, with keen attention to detail. You are analytical by nature and have the ability to build strong relationships and work collaboratively in a team environment to support internal and external parties. You work effectively in a fast paced and agile environment. If you are passionate on driving overall business results and you have a strong analytics and insights background, this could be for you!

What’s in it for you?
Our Business Insights team is dedicated to uncover and articulate meaningful insights that inspire robust long term strategy, market-leading growth and award-winning promotional programs. We strive to improve the guest experience with the goal of building deep connection with McDonald’s brand. We are on a journey to become one of the strongest, most dynamic analytics departments in Canada as well as in the McDonald’s system.

**This position is a Flex Hybrid Model, requiring 3 days in-office and 2 days remote.**

Principal Accountabilities:

  • Serve as a key advisor to the business in evaluating the performance and development of the strategy for the portfolio
  • Develop a team of three dedicated consultants to derive insights from Digital datasets and determine opportunities to grow the portfolio
  • Leverage technical knowledge with business acumen to structure and integrate business support from multiple parties (internal team, global partners, agencies)
  • Identify customer quantitative and qualitative data and manage tracking and integration effort to acquire that data, to deepen customer engagement
  • Work closely with Marketing and Technology teams to define business KPIs, conduct deep-dive analysis, and make recommendations that tie Digital guest behavior to business objectives
  • Actively participate in presenting performance of key areas of the portfolio and education across the organization (cross-functionally, leadership, owner/operators etc.)
  • Identify opportunities (inputs, tools and reporting) to evolve business intelligence and companywide acumen around the portfolio and associated performance indicators
  • 8+ years of experience in analytics, with 4+ years of leading a team of analysts (preferably in Digital space)
  • Post-secondary education in Business, Finance, Economics or related analytical discipline (advanced degree is an asset)
  • Proficiency in leading broader business performance analysis, insights generation and strategic planning
  • Experience with Loyalty Programs and Omnichannel Personalization an asset
  • Working knowledge with BI platform and data visualization tools (Tableau, Power BI, Alteryx, MicroStrategy etc.)
  • Proficiency with analyzing data using advanced Excel, SQL and ideally R and/or Python; financial modelling experience
  • Experience with Adobe Analytics and Google Analytics 360 data an asset
  • Established business acumen, with ability to put data in the context of a customer problem and know where to look when exposed to large amounts of data
  • Strong analytical and critical thinker; to not only manipulate data but also derive meaningful interpretations and actionable insights
  • Proven project management skills and ability to frame projects, create solutions and drive cross-functional efforts to successful completion on schedule
Additional Information:

McDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request. 

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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