Senior Location Planner

Company Description:

 

About Us

McDonald’s has run its business in the UK since 1974 and currently operates over 1500 restaurants across the UK and Ireland, serving almost four million customers each day. McDonald’s is one of the UK’s largest private sector employers, employing over 170,000 people.

 

Location: Flexible (to cover Northern UK region) hybrid working pattern with regular travel to head office and regional meetings

 

Job Description:

McDonald’s UK & Ireland is looking for a commercially minded Senior Location Planner to join our Development team. You’ll play a key role in evaluating new site opportunities and shaping our location strategy across the UK and Ireland, from drive thru restaurants to high street restaurants and other formats. This is an outstanding opportunity to join the highly successful development team of one of the most iconic brands in the world.

 

What You’ll Be Doing:

• Appraise new site opportunities across various formats, including drive thru, drive to, high street  and delivery kitchens including forecasting impacts on existing restaurants
• Support and evolve our location strategy, guiding the acquisitions team on priority areas
• Maintain and enhance estate databases, GIS systems, and competitor datasets
• Monitor competitor activity and provide insights on their strategy and impact
• Develop and refine our sales and impact estimation processes
• Manage relationships with external consultants and data suppliers
• Analyse internal and external data to support decision-making and strategy development
• Leverage customer data (App/Reward) to inform sales forecasting
• Track post-opening performance and provide actionable insights
• Respond to geo-demographic data requests from across the business

 

Qualifications:

What You’ll Need:

• Extensive experience in Location Planning or a related field
• Degree in GIS, Geography, or a numerate discipline (or equivalent experience)
• Strong knowledge of UK & Ireland geography and the restaurant/retail sector
• Proficient in geospatial tools (e.g. MapInfo, Alteryx) and Microsoft Office
• Experience with data tools (e.g. MicroStrategy, SQL, Tableau, PowerBI)
• Understanding of sales forecasting and customer/market data analysis
• Ability to communicate insights clearly and influence senior stakeholders
• Self-starter with excellent time management and prioritisation skills
• Team player with a passion for learning and development
• Full UK driving licence (Essential)

 

Additional Information:

Company Vision and Culture

Our Global vision is to build a better McDonald’s and in the UK and Ireland we are working hard to be the UK & Irelands best-loved restaurant company.

McDonald’s is defined by its culture. Our culture shapes and informs everything we think and everything we do. Our culture influences the way we interact with each other, and how we interact with customers, franchisees and suppliers. Our culture motivates and inspires us to attract and retain great talent, creating positive, energising, exceptional working environment for us all.

Our values drive our culture and shape our beliefs, our priorities and our actions. They influence the decisions we make, how we treat one another and how we show up as a brand to the world.

Serve: We put our customers and our people first
Inclusion: We open our doors to everyone
Integrity: We do the right thing
Community: We are good neighbours
Family: We get better together

At McDonald’s we are People from all Walks of Life... 

People are at the heart of everything we do, and they make the McDonald’s experience. We embrace diversity and are committed to creating an inclusive culture that means people can be their best authentic self in our restaurants and offices, which helps us to better serve our customers. We have a strong heritage of diversity and representation within our communities, which we are proud of. The diversity of our people, customers, Franchisees and suppliers gives us strength.

We do not tolerate inequality, injustice or discrimination of any kind.  These are hugely important issues and a brand with our reach and relevance means we have a very meaningful role to play.

We also recognise our responsibility as a large employer to continue being active in our communities, helping to develop skills and drive aspirations that will help people to be more aware of the world of work and more successful within it, whether with McDonald’s or elsewhere."

#LI-Hybrid