National Media and Sponsorships Manager
Company Description
Job Description
McDonald’s Australia is the largest quick service restaurant operation in the country. Fondly known as “Macca's”, we have been a household name in Australia for over 50 years, we believe that our customers are the heart and soul of everything we do and make it our mission to make every moment count! As an employer of choice winner time and time again, working with us means taking pride and having fun along the way; while growing and developing your career in a dynamic and supportive environment.
Could you be our next National Media and Sponsorships Manager?
McDonald’s Australia is on the lookout for a strategic and dynamic National Media and Sponsorships Manager to lead our media strategy and drive impactful partnerships that connect with millions of Australians every day. In this high-profile role, you’ll be the media expert within our marketing team, bringing thought leadership, technical expertise, and a deep understanding of evolving media consumption and customer behaviour. You’ll also play a pivotal role in shaping and managing our national sponsorship portfolio, ensuring our brand shows up meaningfully in the moments that matter from sport and entertainment to community and culture.
What can you expect on a day-to-day basis?
- Media Strategy & Execution: Leading the development of integrated media plans that are customer-centric, data-driven, and commercially impactful. Partnering with our media agency to optimise campaigns, drive innovation, and ensure best-in-class execution across all channels.
- Sponsorship Strategy & Activation: Owning the end-to-end sponsorship strategy from identifying high-value opportunities to negotiating partnerships and overseeing activation plans. Ensuring sponsorships align with brand values and deliver measurable impact.
- Agency & Stakeholder Management: Building strong relationships with media and sponsorship partners, internal marketing teams, and agency village. Being the go-to expert for media and sponsorships across the business.
- Budget & Performance Management: Managing media and sponsorship budgets, overseeing financial processes, and delivering performance reporting that informs future investment decisions.
Your keys to success:
- 10+ years’ experience in media planning and buying, with strong client leadership and negotiation skills.
- Proven experience managing sponsorships—from strategy to execution.
- Expertise in digital advertising, ad-tech, mar-tech, and data-led performance analytics.
- Strong strategic thinking, relationship management, and financial acumen.
- A passion for storytelling, brand building, and creating feel-good moments for customers.
Relish in the Macca’s difference when you join the Golden Arches:
- Competitive Remuneration Package. We offer a total reward package of base salary, health care, long-term incentive share program and a target incentive bonus plan.
- 5 Weeks of Annual Leave. Switch off and recharge or explore your passions outside of work with an additional week of annual leave each calendar year.
- Highly Flexible Work Environment. Our teams have embraced a hybrid working model, balancing working remotely and connecting in the office to support our people and how they best add value.
- Birthday & Volunteer Leave. Enjoy a day-off during your birthday month and 3 days annually to volunteer for a registered charity you are passionate about.
- Ongoing Professional Development. We are committed to developing our people by investing in leadership programs and free access to LinkedIn Learning.
- Modern Office with Sustainable Amenities. Newly revamped office located in Thornleigh featuring the latest technology and electric car chargers to support eco-friendly commuting.
- Macca’s Staff Discount & Retail Discounts. Enjoy discounted Macca’s at any restaurant across Australia and access to hundreds of retail discounts.
- Access To Our 24/7 Wellbeing Partner (Sonder) For You & Your Immediate Family. Using the Sonder app, access free and confidential safety, medical and mental health support via chat or phone with accredited professionals.
- A Fun & Vibrant Culture. Immerse yourself in local and Macca’s only events and experiences from day one of working with us.
At Macca’s, our doors are open to everyone, and we live by our Golden Rule: treating everyone with dignity, fairness and respect, always. We’re committed to building a safe, inclusive and welcoming workplace where everyone feels valued and empowered - it’s our people who make us Macca’s.
As an equal opportunity employer, we strongly encourage applications from people of all backgrounds, identities and experiences. If you have a disability, illness or injury and need adjustments during the recruitment process, we’re here to help, just reach out to start the conversation.