Marketing Manager, Social Lead & Brand

Company Description:

At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.

Job Description:

Position title: Marketing Manager, Social Lead & Brand 
Department: Marketing
Position band: Manager (Global Grade 4)
Reports to:  Sr Marketing Manager
Type of position: Full-time, permanent

The Opportunity

The Marketing Manager role is part of the Brand Strategy & Content team. The portfolio includes a balance of Social & Brand campaigns. 

We’re looking for someone who is a fan, thinks like a fan, and acts like a fan of the brand. Someone who gets the modern customer, not only what they expect from brands but, more importantly, what they do not want from them. The perfect candidate isn’t just familiar with these nuances but is also ready to translate that knowledge into fresh thinking that elevates our creative strategy and pushes the brand towards groundbreaking, culturally inspired ideas.

Social:

• Set the tone for how we communicate with Canadians in our social channels to drive relevance, engagement, and brand affinity 
• Work with agency teams and Social Supervisor to establish a content calendar to engage our online communities across platforms, ensure that McDonald’s maintains a consistent voice and strategic message 
• Lead the development of social-first initiatives, and identify key moments for our brand to participate in social - cultural, brand & trend opportunities that will drive our relevance
• Set & deliver goals for audience development, engagement and new online communities
• Measure and monitor success of social media initiatives
• Keep up with the latest in trends and culture - whether it’s attempting the latest TikTok sound for yourself or going deep into the internet to understand why something is trending

Impact:

• Work cross-functionally within marketing and the impact team to identify and bring to life our role within community/culture 
• Work closely with the External Communications team to protect and defend the McDonald’s brand
• Provide oversight & consult on managing issues that arise in social ecosystems (partnering with guest relations, legal and government affairs)
• Oversee robust social media monitoring program to identify risks, competitive updates, and potential issues for escalation

Brand:

• Manage the development and execution of key brand campaigns within the marketing calendar - executing on the strategy, utilizing consumer insights, inspiring the agency to develop break-through creative that builds fandom, build effective media plans, and engage cross-functional teams (Communications, Legal, Ops, Supply Chain, Menu) 
• Campaign production & internal execution to bring big brand moments to life in media and in our restaurants

Qualifications:

• 5-7 years of experience managing social media & marketing for large-scale consumer brand
• Bachelor's degree in communications, marketing or related discipline
• Deep understanding of social publishing, monitoring & listening tools
• You love storytelling and can create, ideate and uncover new angles or craft interesting stories
• You are adaptable and open-minded and are comfortable with ambiguity. 
• Demonstrated experience working on complex, large-scale and time-critical projects.
• Leveraging strong thinking agility, you know when it’s appropriate to activate on a trend or observe from afar

Additional Information:

McDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.