Manager, Field Marketing

Company Description:

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

Job Description:

This dynamic marketing professional will be responsible for executional leadership of both national and local marketing strategies for all Co-Ops within the assigned Field office geography. This role will also work closely with Field and National leadership to build field specific marketing strategies tailored to local needs; ensuring brand consistency.

Primary Accountabilities:
* Execute the national US marketing strategy for all Co-Ops within an assigned Field Office geography
* Provide customer-centric relationship building, cross-functional engagement and stakeholder management
* Analyze market trends, customer and business data and insights to drive optimal market-specific solutions
* Execute customer solutions, driving performance marketing outcomes (i.e., loyalty, personalization / customization, customer service and crew engagement)
* Partner with national and local stakeholders on plan execution; evaluation of effectiveness and course corrections as required
* Collaborate with national marketing to ensure consistency in brand messaging

Benefits eligible: Yes
Bonus eligible: Yes
Long term incentive eligible: Yes
The expected salary range for this role is $98,140 - $125,130 per year 
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

Qualifications:

-BA / BS in Marketing, Business Administration or related field Professional Experience
-Minimum of 4-6 years marketing or advertising agency experience; generalist experience across a variety of functions (creative, media, digital, brand, etc.)
-Experience working in a franchise or quick-service restaurant environment Skills & Abilities
-Proven track record of successfully executing marketing strategies / campaigns
-Strong business acumen and analytical skills; ability to translate data into actionable strategies
-Excellent communication, interpersonal skills
-Creative thinking / solution-oriented problem solving
-Agility to respond to changing business and market trends
-Ability to deliver on key brand and customer centric metrics
-Strong understanding of consumer experience across digital and media
-Experience mentoring and developing others

Additional Information:

Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment. 

Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.

Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.

 

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis.

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.