Manager, Brand Marketing - Audience Strategy

Company Description:

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

Job Description:

Role is responsible for building dedicated audience-specific plans for assigned segments to drive market share growth; supporting daily management, education and relationships with multicultural committees  

Primary Accountabilities:  

• Collaborate with senior leadership to break down the overall business strategy into detailed audience-specific plans for assigned audiences.  
• Provide strategic consulting to national and local marketing teams on audience growth opportunities and tactics.  
• Manage relationships with the multicultural committees and owner / operators, preparing reports and insights for review.  
• Lead training efforts for both national and local teams, ensuring alignment and understanding of audience-specific strategies.  
• Analyze audience data to measure the effectiveness of campaigns and adjust strategies accordingly.  
• Ensure consistency in audience strategy execution across markets and regions. 

Benefits eligible: Yes
Bonus eligible: Yes
Long term incentive eligible: Yes
The expected salary range for this role is $112,860 - $143,900 / per year 
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

Qualifications:

• BA / BS in Marketing, Business Administration or related field. 
• 6-8 years of experience in marketing, audience strategy or business consulting  
• Experience working / influencing franchisees and owner / operators  
• Multicultural experience preferred 
• Strong analytical skills with the ability to connect business strategy to audience insights.  
• Experience working with national and local teams to educate / inform rationale behind audience strategies.  
• Strong project management and communication skills.  
• Ability to present data-driven insights to senior leadership. 

Additional Information:

Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment. 

Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.

Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis.

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.