Director, Media - Local Media Strategy

Company Description:

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

Job Description:

The Customer Engagement and Experience team nurtures profitable customer relationships through meaningful engagements and seamless experiences by leveraging data, innovation, and technology.  

The Media team oversees McDonald’s US media strategy and investment to maximize return on marketing investment across paid and owned channels. They support digital acquisition and retention strategies as well as manage multi-year endeavors with owned media partners. 

In the Director, Media - Local Media role, you will contribute to these priorities in through the following ways:  

• Drive the strategy for all local media strategies and investments across 10 Field Offices and McDonald’s owned restaurants  
• Develop local media priorities from both brand story and media channel standpoint 
• Lead foundational Friday content and monthly Media Director forums 
• Oversight of local strategy/vision, including future agency structure 
• Lead QBR inputs for media 
• Lead and develop a team of media experts  

 

Benefits eligible: Yes
Bonus eligible: Yes
Long term incentive eligible: Yes
The expected salary range for this role is $149,260-190,310
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred. 
• Experience: Minimum of 7-10 years of experience in marketing or a related field 
• Understanding of paid media space and role across US Marketing and US system 
• Proven experience as a strategic thinker in regards to business dynamics and properly addressing in strategies 
• Executive posture with proper influence cross-functionally and with Owner Operator community  
• Understanding of multicultural marketplaces and audiences 
• Proven experience leading high performing teams  
• Strong leadership capabilities, including the ability to adapt to various constituencies. 
• Experience working in a sophisticated, global, matrixed organization. 

Additional Information:

Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment. 

Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.

Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.

 

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis.

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.