Job Description

Job Description:

Company Description: 

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world. 

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements. 

Department Overview

The Brand, Content, and Culture team within US Marketing strives to drive creative excellence and effectiveness to connect with our fans at the speed of culture and innovation. We do this by building high performing, creative forward teams across Campaigns, Social Media, Brand Partnerships, and Design.  The Partnerships and Experiences team is responsible for the creative expression of our brand #IRL through unique, engaging experiences, as well as the expression of our Brand in some of the nation’s largest cultural moments. They also lead the strategy and execution of content and experiential for multicultural audiences in the US. This team drives lifelong fandom and memories with McDonald’s.

Duties

In this role, you will contribute to these priorities in the following ways:

  • Develop US Marketing Experiential Strategy and oversee creation and execution of all US experiences
  • Develop, negotiate and manage all major US-based partnerships (ex: 23XI Racing Team, US expression of FIFA 2026, etc.)
  • Collaborate with Marketing Strategy to translate growth opportunities with key audiences (AACM, ACM, HCM, LGBTQ+) into content strategies to build campaigns that drive business outcomes and champion these strategies through US Marketing and with Owner Operator committees
  • Lead and develop multi-cultural depth integrated campaigns against audience business priorities
  • Lead team in building sell-in materials and orchestrating Owner Operator approvals for all marketing plans and expenses
  • Oversee production and agency scoping for 7+ creative and experiential agencies
  • Collaborate with Marketing Performance and Strategy Teams to prove effectiveness of all marketing activities
  • Leads a team of 5 people 

Qualifications

Qualifications:

 

  • Experience in Marketing or related field required, either in-house or at an agency
  • Proven experience developing integrated communication strategies and campaigns
  • Complex partnership and experiential leadership experience
  • Strong knowledge of marketing standard methodologies and trends
  • Comfortable in a fast-paced, collaborative environment
  • Acute business and market(s) knowledge  
  • Extended team People Management (5+)  
  • Drive creative excellence and effectiveness  
  • Influence + Negotiation skills  
  • Excel in integrated agency management skills  
  • Advertising Agency experience 

Compensation

Bonus Eligible: Yes

Long - Term Incentive: Yes

Benefits Eligible: Yes

Salary Range

Salary Ranges-$168,350.00 - $218,860.00

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

Additional Information: 

Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.  

Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance. 

Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan. 

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis. 

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 

Nothing in this job posting or description should be construed as an offer or guarantee of employment. 

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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