Job Description

Company Description:

McDonald's is the largest family restaurant in the world, serving approximately 69 million customers across 36,000 restaurants a day: in more than 100 countries. The UK & Ireland market is one of the most successful entities across the wider business, serving on average 4 million people a day. It has operated in UK since 1974 and the business is growing continuously with more than 1,400 restaurants and over 154,000 employees.

McDonald’s UK & Ireland has a proven track record of investing in the development of its employees and offering flexibility as part of its dedication to being a modern and progressive company. Every year, it invests over £40 million in developing people, giving every one of its employees the opportunity to take part in structured training.

McDonald’s buys ingredients from over 17,500 British and Irish farmers and spends over £1.1billion annually on its food and packaging requirements. McDonald’s is committed to supporting British and Irish farmers to ensure it can continue to source many of its ingredients from the UK and Ireland.

McDonald’s is a market leader in its field, striving for the highest standard of quality, speed and restaurant experience. Re-generation of our restaurant infrastructure, covering digital ordering, re-imaging and dual-point service make working at McDonald’s more exciting than ever!

We are dedicated to using our scale for good: good for people, our industry and the planet. From bold recycling initiatives and sustainable sourcing efforts to our partnership with Ronald McDonald House Charities, we see every day as a chance to have a genuine impact on our customers, our people and our partners.

We're a people business just as much as we are a restaurant business. We strive to be the most inclusive brand in the world by building diverse teams who create delicious, feel-good moments that are easy for everyone to enjoy. Joining McDonald's means thinking big every day and preparing for a career that can have impact around the world.

Company Vision and Culture

Our Global vision is to build a better McDonald’s and, in the UK, and Ireland we are working hard to be the UK & Irelands best-loved restaurant company.

McDonald’s is defined by its culture. Our culture shapes and informs everything we think and everything we do. Our culture influences the way we interact with each other, and how we interact with customers, franchisees and suppliers. Our culture motivates and inspires us to attract and retain great talent, creating positive, energising, exceptional working environment for us all.

Our values drive our culture and shape our beliefs, our priorities and our actions. They influence the decisions we make, how we treat one another and how we show up as a brand to the world.

Serve: We put our customers and our people first

Inclusion: We open our doors to everyone

Integrity: We do the right thing

Community: We are good neighbours

Family: We get better together

Job Description:

At McDonald’s we are on an exciting Digital journey to offer our customers more ordering options thus providing greater ease and convenience in today’s modern, busy society but also a more tailored experience through personal engagement. Our digital journey started with upgrades of our restaurants to include self-order kiosks and continues to evolve as we add and constantly improve many of our customer facing ordering points including the My McDonald’s App and working with our delivery partners As a Digital Optimisation Lead you will be responsible for identifying business opportunities, feature and UX optimisation, the product roadmap and liaising with the deployment and change team for prioritisation and deployment.

What will my accountabilities be?

You will be responsible for delivering a product strategy around our digital platforms:

  • Engage with Global teams to identify opportunities across the digital channels, defining IDEA tickets and influencing prioritisation for our market requests
  • Provide SME support to drive engagement and advocacy for your products with internal partners and Franchisees/restaurant teams to support and drive digital adoption
  • Work closely with the Adoption team to ensure all improvements are fully adopted across the business
  • Define requirements for your digital products to improve customer UX and ultimately improve conversion- based on input from analytics, market trends, technology innovations, design, industry standards, competitive intelligence, internal partners and customer feedback.
  • Recommend the prioritisation of the product roadmap based on business strategy alignment, technical feasibility and consumer desirability for the UK and Ireland.
  • Collaborate across functions (eg Market partners, IT, Programme Management and Operations) to support feature adoption
  • Lead and/or attend relevant multi-functional team meetings

What Team will I be a part?

You will work as part of the Technology Team for the UK and Global business. We are a high energy team, looking for an individual who can add their talent and personality to make us even better. You will optimise our digital channels to deliver a seamless UX to our customers, driving improved digital adoption across the business.

Who are my customers?

Internal: UK Technology, IT, Global Technology, Customer Services, RSG, Business Strategy & Insight, Marketing and Legal. External: Franchisees, Restaurants, Agencies, Suppliers & McDonald’s Customers


A person who understands the importance of building relationships across the business, with excellent communication and influencing skills will do well in this role. You will need to have a customer first mindset both for internal and external customers. The ability to live and breathe our people values. An individual fulfilling this role will be passionate about and demonstrate success in:

  • Previous digital product experience required with a sound understanding of digital ordering platforms plus wider knowledge in how digital can drive financial benefit and improved customer experience.
  • Customer-centric mind-set with a real passion for discovering consumer behaviour, trends, and opportunities for innovation.
  • Strong communication skills - written, verbal and presentation
  • Experience in project management and ways of working (Agile or Waterfall)
  • Computer Literate - Sophisticated Excel & PowerPoint
  • Comfort and experience working in a fast paced and changing working environment * Experience in identifying and using external best practice to deliver best in class solutions
  • Display leadership behaviours and characteristics and a desire to develop self
  • Experience and an ability to think outside of the box to tackle problems Supporting change and technology transformation.
  • Curious, inquisitive and interested in challenging the status quo.
  • Seeking opportunities for continual improvement.
Additional Information:

At McDonald’s we are People from all Walks of Life... 

People are at the heart of everything we do, and they make the McDonald’s experience. We embrace diversity and are committed to creating an inclusive culture that means people can be their best authentic self in our restaurants and offices, which helps us to better serve our customers. We have a strong heritage of diversity and representation within our communities, which we are proud of. The diversity of our people, customers, Franchisees and suppliers gives us strength.

We do not tolerate inequality, injustice or discrimination of any kind.  These are hugely important issues and a brand with our reach and relevance means we have a very meaningful role to play.

We also recognise our responsibility as a large employer to continue being active in our communities, helping to develop skills and drive aspirations that will help people to be more aware of the world of work and more successful within it, whether with McDonald’s or elsewhere."

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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