Counsel, Global Marketing & Intellectual Property
Job Description
Company Description:
McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.
At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.
Department Overview
We are looking for a Counsel to join our Marketing & Intellectual Property Practice Group that is highly motivated and ready to learn! In this position, the candidate will be responsible for providing strategic legal advice to the Marketing, Menu and Communications teams on a wide range of commercial matters relating to the brand, including advertising campaign review and substantiation, as well as negotiating and redlining marketing, licensing and IP agreements.
Duties
- Review advertising and communications materials for compliance with applicable laws and brand requirements
- Advise clients on social media issues and digital content, including disclosure requirements and endorsement guidelines
- Negotiate and draft sponsorship, promotion, licensing, confidentiality, music, sports, talent and advertising agency agreements
- Counsel national and global marketing teams regarding a wide array of marketing, licensing and promotion matters
- Research and advise clients regarding food regulatory matters and advertising, including FDA, USDA, FTC and international requirements
- Advise clients on supply chain and food quality systems and policies
- Advise clients regarding menu labeling and nutrition information disclosures
- Analyze advertising substantiation issues
- Counsel clients on trademark, copyright, trade secret and rights of publicity and privacy matters
- Counsel and advise clients on marketing to children guidelines and policies, both in the US and globally.
- Provide legal advice on complex sweepstakes and contests, including drafting rules, reviewing advertising and providing strategic advice
- Partner with communications teams on press releases and consumer and media communications
Qualifications
- In-depth knowledge of advertising and intellectual property law
- JD degree and admitted to practice in the U.S.
- 4+ years of experience in-house, in private practice or with the federal government
- Outstanding communications and leadership skills with proven success in building internal and external partnerships
- Ability to communicate complex issues effectively to senior level business leaders
- Ability to be a strategic partner and trusted advisor for national and global business clients
- Ability to find practical solutions to business challenges
- Ability to participate effectively and constructively as a member of a team
- Comfortable handling a wide variety of matters, including issues in new, unchartered territory
- Strong negotiation skills
- Strong analytical and transactional skills
- Must exercise sound judgment, be able to work efficiently under time pressures and deadlines in a fast-paced, demanding environment
- Ability to influence and lead cross-functional teams
Compensation
Bonus Eligible: Yes
Long - Term Incentive: Yes
Benefits Eligible: Yes
Salary Range
Salary Ranges- $149,260.00 - $190,310.00
Additional Information:
Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.
Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.
Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.
McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis.
McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.
Application Instructions
Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!
Apply OnlinePosted: 5/28/2025
Req ID: 1312
Categories:
- Corporate
- Attorney/Counsel