Job Description

Company Description:

McDonald’s Australia Limited is the largest quick service restaurant operation in the country. Fondly known as "Macca's", we are a household name in Australia for over 50 years, we believe that our customers are the heart and soul of everything we do and make it our mission to make every moment count! As an employer of choice winner, working with us means taking pride and having fun along the way, while growing and developing your career in a dynamic and supportive environment. Not only do we offer flexible working arrangements and an attractive staff discount; but we provide an opportunity to work alongside other passionate and talented people every single day.

Job Description:

Could you be our next Consumer Insight & Research Specialist?

With your experience working as a research dualist or in a previous consumer insight role, you will help bring millions of Macca’s customers voices to life and input into key business decisions. What can you expect on a day-to-day basis? 

  • Running both quant and qual research projects, across brand, menu and value pillars.
  • Partnering and advising subject matter experts from around the Macca’s business research design, inputs, and results
  • Working closely with our trusted research suppliers ensuring we are working well as a collective.
  • Mining current quant data sources to help shape the strategic direction of growth platforms
  • Championing the customer voice in various forums to ensure we are staying customer centric.
  • Coaching and collaborating with other teams on how to use consumer data to improve decision making.
  • Running both quant and qual research projects, across brand, menu and value pillars
  • Owning comms tracking + evaluative tools and delivering results to stakeholders
  • Working closely with CBI Manager to deliver quarterly business performance reports on brand, experience, and market performance
Qualifications:

Your keys to success: 

  • Has 4+ years’ experience in Market Research / Consumer insights (either dualist at research agency or experience in blue-chip FMCG or QSR brand).
  • Advanced understanding and application of quantitative and qualitative research methodologies.
  • Ability to join the dots between multiple sources of information to help inform the bigger picture.
  • Ability to simplify research reports down to actionable insights that will help shape the business
  • Quantitative technical skills Excel, SPSS, Tableau Q (or similar software’s).
  • Quantitative capability to find the story from raw data and present it in a compelling way.
  • Experience with Brand, communication, and/or innovation Qualitative projects
  • Excellent data visualization skills and an eye for detail.
  • Business acumen and the ability to communicate across stakeholders.
  • Strong skills in project management.
  • Exceptional attention detail, organizational and time management skills.
Additional Information:

Relish in the Macca’s difference when you join the Golden Arches: 

  • Competitive Remuneration Package. We offer a total reward package of base salary, health care, and a target incentive bonus plan. 
  • A Fun & Vibrant Culture. Immerse yourself in local and Macca’s only events and experiences from day one of working with us. 
  • 5 Weeks of Annual Leave. Switch off and recharge or explore your passions outside of work with an additional week of annual leave each calendar year.
  • Highly Flexible Work Environment. Our teams have embraced a hybrid working model, balancing working remotely and connecting in the office to support our people and how they best add value.  
  • Birthday & Volunteer Leave. Enjoy a day-off during your birthday month and 3 days annually to volunteer for a registered charity you are passionate about. 
  • Ongoing Professional Development.  We are committed to developing our people by investing in leadership programs and a world class learning and development offering that propel you to achieve your career goals. 
  • Macca’s Staff Discount & Retail Discounts. Enjoy discounted Macca’s at any restaurant across Australia and access to hundreds of retail discounts. 
  • Access To Our 24/7 Wellbeing Partner (Sonder) For You & Your Immediate Family. Using the Sonder app, access free and confidential safety, medical and mental health support via chat or phone with accredited professionals. 

As an equal opportunity employer, we strongly encourage applications from people of all backgrounds, ethnicities, cultures, and experiences. We strive to make every moment through the recruitment process a feel-good moment for everyone. Let us know if we can provide any reasonable accommodations to enable you to participate in the job application and interview process, if you'd like to note your pronouns or have suggestions for how we can improve in this space.  

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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