Commercial Insights Analyst

Company Description:

McDonald's is the largest family restaurant in the world, serving approximately 69 million customers across 36,000 restaurants a day: in more than 100 countries. The UK & Ireland market is one of the most successful entities across the wider business, serving on average 4 million people a day. It has operated in UK since 1974 and the business is growing continuously with more than 1,400 restaurants and over 154,000 employees.

McDonald’s UK & Ireland has a proven track record of investing in the development of its employees and offering flexibility as part of its dedication to being a modern and progressive company. Every year, it invests over £40 million in developing people, giving every one of its employees the opportunity to take part in structured training.

McDonald’s buys ingredients from over 17,500 British and Irish farmers and spends over £1.1billion annually on its food and packaging requirements. McDonald’s is committed to supporting British and Irish farmers to ensure it can continue to source many of its ingredients from the UK and Ireland.

McDonald’s is a market leader in its field, striving for the highest standard of quality, speed and restaurant experience. Re-generation of our restaurant infrastructure, covering digital ordering, re-imaging and dual-point service make working at McDonald’s more exciting than ever!

We are dedicated to using our scale for good: good for people, our industry and the planet. From bold recycling initiatives and sustainable sourcing efforts to our partnership with Ronald McDonald House Charities, we see every day as a chance to have a genuine impact on our customers, our people and our partners.

We're a people business just as much as we are a restaurant business. We strive to be the most inclusive brand in the world by building diverse teams who create delicious, feel-good moments that are easy for everyone to enjoy. Joining McDonald's means thinking big every day and preparing for a career that can have impact around the world.

Company Vision and Culture

Our Global vision is to build a better McDonald’s and, in the UK, and Ireland we are working hard to be the UK & Irelands best-loved restaurant company.

McDonald’s is defined by its culture. Our culture shapes and informs everything we think and everything we do. Our culture influences the way we interact with each other, and how we interact with customers, franchisees and suppliers. Our culture motivates and inspires us to attract and retain great talent, creating positive, energising, exceptional working environment for us all.

Our values drive our culture and shape our beliefs, our priorities and our actions. They influence the decisions we make, how we treat one another and how we show up as a brand to the world.

Serve: We put our customers and our people first

Inclusion: We open our doors to everyone

Integrity: We do the right thing

Community: We are good neighbours

Family: We get better together

Job Description:

The Opportunity

We are looking to add to our dynamic team and this is a phenomenal opportunity to work at one of the most valuable and iconic brands in the world. This role is a part of a small, high-performing Business Insight team and forms a critical part of the wider Business Strategy and Insight (BSI) function, distilling the high volume of data available to us into meaningful insights that drives growth.

What will my accountabilities be?

•  To translate large volumes of data into a picture of customer behaviour, influencing decision-making in the McDonald’s UK business
• To independently update and report on sales performance, and improve our regular reporting processes (ad hoc and ongoing)
• To investigate and understand the internal and external drivers behind sales and product performances (quantitative skills crucial)
• To supervise, record and analyse competitor activity and quantify the impact on McDonald’s performance
• To summarise and report on overall business performance in a concise manner
• To think on your feet and provide commercial insight for a range of business decisions
• To present business insights and strategic recommendations to a range of senior partners groups on a regular basis including the UK&I Executive Team

What Team will I be a part?

The Business Strategy and Insight (BSI) team are McDonald’s connection to our customers. Through Consumer and Business Insight teams we drive the business’ understanding of company performance, McDonald’s customer behaviour, our customers’ lives and the activities of our competitors.

Who are my customers?

To work alongside other business functions including Marketing, Finance, Food Development, Supply Chain and Operations in cross-functional teams, providing commercial guidance and results.

Qualifications:

What background do I need to have?

You will need the demeanour and real-life experience to be able to deliver in a fast-paced and uncertain environment. You will need to engage with and inspire others across the team.

Key competencies include:

• A curious approach, always seeking continuous improvement
• Ability to build relationships and influence partners across the business with strong communication skills
• Good understanding of Microsoft Office, Excel, Word and PowerPoint
• Strong analytical foundations and highly numerate
• Excellent problem-solving abilities and appreciation for the macroeconomic environment and wider retail issues
• Confident, independent and problem solver with an interest in commercial insight
• Experience in analysing sales and marketing performance, either academically or expertly
• Experience with tools to extract and manipulate data (e.g. MicroStrategy, Business Objects, Tableau, Alteryx, SQL) and background in (Economics, Business, Maths)

Additional Information:

At McDonald’s we are People from all Walks of Life... 

People are at the heart of everything we do, and they make the McDonald’s experience. We embrace diversity and are committed to creating an inclusive culture that means people can be their best authentic self in our restaurants and offices, which helps us to better serve our customers. We have a strong heritage of diversity and representation within our communities, which we are proud of. The diversity of our people, customers, Franchisees and suppliers gives us strength.

We do not tolerate inequality, injustice or discrimination of any kind.  These are hugely important issues and a brand with our reach and relevance means we have a very meaningful role to play.

We also recognise our responsibility as a large employer to continue being active in our communities, helping to develop skills and drive aspirations that will help people to be more aware of the world of work and more successful within it, whether with McDonald’s or elsewhere."

To learn more about working at McDonald's, click here