Campaign Developer Engineer II
Company Description
McDonald’s growth strategy, Accelerating the Arches, encompasses all aspects of our business as the leading global omni-channel restaurant brand. As the consumer landscape shifts we are using our competitive advantages to further strengthen our brand. One of our core growth strategies is to Double Down on the 3Ds (Delivery, Digital and Drive Thru). McDonald’s will accelerate technology innovation so 65M+ customers a day will experience a fast, easy experience, whether at one of our 25,000 and growing Drive Thrus, through McDelivery, dine-in or takeaway.
McDonald’s Global Technology is here to power tomorrow’s feel-good moments.
That’s why you’ll find us at the forefront of transformative technology, exploring new and innovative ways to serve our millions of customers and spread happiness one delicious Hot Fudge Sundae-dipped fry at a time. Using AI, robotics and emerging tech, we’re digitizing the Golden Arches. Combine that with our unparalleled global scale, and we’re reshaping all areas of the business, industry and every community that is home to a McDonald’s restaurant. We face complex tech challenges every day. But that’s where our diverse and talented teams come in. They’re made up of the best and brightest from all over the globe, and they thrive in the space where feel-good meets fast-paced.
We’re recruiting engineers to join our Global Technology team in Mexico City as we open our McDonald’s Global Office in Mexico. Our Mexico City Office will be a hub for technology innovation and operational support to help us build the solutions that will improve our customer, crew and employee experience each and every day.
Check out the McDonald’s Global Technology Technical Blog to learn how technology and our global team are directly enabling the Accelerating the Arches strategy.
Job Description
• Develop marketing automation workflows focused on marketing communications & experience personalization such as push notifications, emails, and mobile app personalized experiences
• Ideate customer segmentation to support Marketing Automation based on knowledge of pre-existing data structures
• Translate business requests for marketing capabilities, into clear technical requirements that include data properties needed for executing marketing automations
• Technical requirement solicitation and documentation skills to effectively capture and communicate marketing automation solutions/initiatives to key stakeholders
• Ensure that all technical work aligns with the business objectives and marketing strategies
• Triage issues and defects - capturing, prioritizing and remediating for marketing automations
Qualifications
Required Skills:
• Required candidates should have demonstrated experience levels of 2-5 years in the following areas:
• Hands on experience with modern marketing automation & personalization SaaS tools: SF Marketing Cloud, Braze, Marketo, Hubspot, or similar marketing automation tools
• Understanding of modern CDP tools such as Segment, mParticle, and Tealium
• Experience in implementing marketing automation elements such as segments, audiences, and decision-splits
• Keen understanding of marketing automation concepts and design principles – proven ability to understand how structured data can be translated into marketing segments and other automations that provide personalized experiences/communications to customers
• Demonstrated front-end development skills specific to marketing automation. Proficiency in templating languages such as Liquid, Jinja, Handlebars or similar languages.
•Mastery of core technologies for web content development- HTML, CSS, and JavaScript
• Extensive experience in working with key data interchange formats including JSON and XML, demonstrating a strong ability to integrate, manipulate, and manage complex data structures across diverse systems and applications
• Proven ability to collaborate with cross-functional teams in complex environments
• Excellent documentation and communication skills to bridge the gap between business strategy and technical teams. Hands on experience with JIRA/Confluence expected
Preferred Skills:
• Experience with marketing automation concepts for mobile application ecosystems
• Expertise in RESTful API Integrations between different systems and an ability to advise and consult on best practices for new integrations
• Extensive experience in working with key data interchange formats including JSON and XML, demonstrating a strong ability to integrate, manipulate, and manage complex data structures across diverse systems and applications
• Python proficiency is a plus
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