Manager, Digital Marketing & CRM Content

Company Description:

At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.

Job Description:

Position Title: Manager, Digital Marketing & CRM Content
Department: Marketing
Position Band: Manager (Global Grade 4)
Reports to: Senior Manager, Digital Strategy
Type of Position: Full-time

The Opportunity

We’re seeking a Manager, Digital Marketing & CRM Content based in Toronto, ON to shape the CRM and owned-channel experience for McDonald’s Canada. Reporting to the Senior Manager, Digital Strategy, the Manager will oversee and work collaboratively across the organization to deliver best-in-class CRM creative and communications that deliver against our business goals.

Who you are
You are an innovative thinker who has a passion for CRM, content marketing, digital marketing, and personalized experiences. You thrive in a collaborative team environment and enjoy building productive work relationships with internal and external teams. You have strong leadership skills to move the business forward and make an impact on strategic initiatives. You’re committed to results, and you use your communication and organizational skills to effectively support the team in a fast-paced and agile environment. 

What’s in it for you?
This is an unparalleled opportunity to join a winning organization during an exciting time of transformational change. You will gain exposure across all levels of the organization, from your team members to the Executives and Franchisees. You are looking for a company with a winning culture where you can grow in depth and breadth while making a tangible impact on central initiatives.

Principal Accountabilities:

In addition to following McDonald’s policies and procedures, principal accountabilities include, but are not limited to:

• Multi-channel Marketing Campaigns: Leads the activation and implementation of marketing campaigns to drive app acquisition and engagement; working collaboratively with internal cross-functional teams, external agency partners, and leveraging consumer/business insights to grow app and loyalty acquisition and engagement.
• MyMcDonald’s Rewards Program Communications: Leads the development and ongoing optimizations of the marketing communications for the MyMcDonald’s Rewards program and McDonald’s app to communicate program value, benefits, and features to new and existing users across paid and owned channels.
• Media Program Management: Leads the activation and optimization of always-on paid media programs for MyMcDonald’s Rewards and McDonald’s app across paid digital, social, OLV, OOH, programmatic, and display.
• CRM & Owned Digital Channels Mapping: works with the consultant of Digital & Owned Content and agency partners to implement and optimize content strategy across owned digital channels including email, push, web, and app to ensure seamless customer-journey experiences; this includes drawing insights to define key audiences and segments for optimal targeting to deliver against business goals/KPIs

Qualifications:

• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• 5+ years of experience leading CRM and marketing campaigns across both paid and owned channels.
• Working experience in delivering relevant, targeted marketing and / or CRM programs; demonstrated success in leveraging CRM campaigns to deliver against business KPIs
• Knowledge of best-in-class CRM campaigns and content marketing best-practices
• Working knowledge of CRM, MarTech and AdTech platform; in-platform experience is a plus.
• Obsession with all things digital and CRM with an innovative attitude and an aptitude for staying on top of trends.
• Proven leadership skills with experience in project management and in leading cross-functional programs.

Proactive approach with ability to be self-directed to lead marketing program implementation independently.

Additional Information:

McDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.