Senior Manager, Everyday Affordability Platform (Pricing/Revenue Growth Management)

Company Description:

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

Job Description:

The Senior Manager, Everyday Affordability Platform is responsible for partnering with US Marketing in defining and executing the Everyday Affordability Platform in alignment of its broader role/goal within the US Revenue Growth Management Strategy (RGM). In addition, the Sr Manager, Everyday Affordability Platform assesses its performance on an ongoing basis, defining any adjustments needed to stay aligned to the broader role/goal. This role partners closely with US Marketing to sell-in the strategy and report on the business case and performance to US SLT and key Owner/Operator leadership groups. Additionally, this role will define how the Everyday Affordability Platform and its Menu items should be priced and discounted across other value levers in partnership with the other US RGM teams.

Primary Responsibilities

• In alignment with broader RGM strategy, defines role/goal of the Everyday Affordability Platform and defines the US Strategy for the EDAP menu/construct
• Identifies the need for consumer research including conjoint research to define the ideal EDAP platform/menu/construct and partners with Global RGM, SIP, and US Marketing to execute and evaluate the research
• Owns McValue Menu pricing guardrails and recommendations in alignment with parameters set by the global RGM team focusing (including how menu items should be incorporated in Digital discounting and loyalty)
• Assesses EDAP pricing parameters and key "sustainability" KPI’s to communicate (up front) the exit plan/strategy (e.g. when price points would/should change)
• Partners with Marketing to sell-in recommendation to US SLT, key O/O leadership / the system
• Business case development and ongoing assessment of performance of the EDAP
• Competitive assessment of EDAP strategy across competitors & performance
• Supports / evaluates the need to evolve or add (including temporary visitors) to EDAP
• Regularly assesses KPI’s and adherence to platform guardrails/principles nationally and by BU
• Supports OPNAD Value Committee & MEC and NPSAG

Benefits eligible: Yes
Bonus eligible: Yes
Long term incentive eligible: Yes
The expected salary range for this role is $129,800-$165,490 / per year 
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

Qualifications:

• 5 years minimum experience required, 3+ years in consulting, client services and/or pricing advisory or strategy
• Bachelor’s Degree in Accounting or Finance required; MBA or Masters in Finance, Economics, Math preferred
• Analytic Insight: Capability and experience analyzing large amounts of data using multiple data sources, develop analysis templates/tools and synthesize various learnings into actionable recommendations
• Knowledge of pricing and promotion dynamics, multi-tier pricing environment, long term impact of pricing decisions
• Advanced Excel and PowerPoint skills required. Experience working with Tableau and/or other data visualization

Additional Information:

Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment. 

Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.

Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis.

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.