Director, Revenue Growth Management (Cross Lever Strategy)

Company Description:

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

Job Description:

The RGM Cross Lever Director will bring MCD’s RGM efforts in driving long term, sustainable, profitable guest count growth while delivering value and affordability to guests to life. This role is responsible for collaboration across strategic activities including (but not limited to) pricing, national and regional promotions, menu, loyalty, and related field functions to support the execution and measurement of the overarching holistic value and affordability strategy within the applicable value lever group (e.g., Core Menu, Mass Promotions, Differentiated Rewards and Offers). This role will collaborate with two additional RGM Directors and report directly into the RGM lead.

• Lead/coordinate Global RGM Strategy asks/deliverables, phase planning, etc. and own cross-functional coordination and planning ahead of key Value Lever milestones
• Support the RGM Lead in executing the overarching vision by helping define execution priorities and driving collaboration across group leads (including driving key meeting & deliverable deadlines)
• Set lever targets, strategy, and glidepath and evaluate gaps and LT evolution to identify corrective actions needed. Ownership of cross lever modeling / LT evolution of lever vision / strategy & glidepath, including guiding principles
• Owns quarterly assessment of RGM performance (coordinating updates on individual levers from lever leads) and ownership of cross-lever analysis, scorecards assessments, adherence to guiding principles, etc
• Leads development and deployment of national training program to educate US stakeholders on McDonald’s RGM / Pricing Strategy, Guidelines, Testing, and general RGM & pricing principles.
• Develop and own RGM narrative to the system incorporating the "why" across the levers, working closely marketing and insights
• Lead holistic PE3 / leads PE3 taskforce & steerco
• Cultivate strong relationships with cross-functional counterparts (including Marketing, Finance, and Strategic Insights), ensuring alignment across strategies and activities.
• Cultivate strong relationships with other counterparts outside of MHQ (including Field Marketing, Field Finance, Field Insights, O/O committees, Pricing Advisors, and Agencies), ensuring mutual alignment and understanding across Value Lever-related strategies and activities.
• Evaluates activation of RGM within Delivery channel, owns overall Delivery Economics, and business case / sell-in of delivery RGM strategy and tactics

 

Benefits eligible: Yes
Bonus eligible: Yes
Long term incentive eligible: Yes
The expected salary range for this role is $168,350 - $218,860/ per year 
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

Qualifications:

• Bachelor’s Degree in Accounting or Finance required; MBA or Masters in Finance, Economics, Math preferred
• 10+ years of experience in RGM, pricing, promotions, sales, CX or loyalty with a strong emphasis on data analysis and strategic advisory
• Knowledge of pricing and promotion dynamics, multi-tier pricing environment, long term impact of pricing decisions
• Demonstrated ability to implement and manage RGM (or analogous) strategies
• Prior People Management Experience
• Ability to influence through storytelling and empathy
• Strong quantitative focus with experience in business trend analysis, product or promotion evaluation, market tests or general data analysis; Strong financial acumen with a strong mind for mathematics/statistics

Additional Information:

Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment. 

Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.

Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis.

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.